Michele has run a broad range of events for companies and non-profit organizations over the past twenty years. She brings a strong background in leading all aspects of large-scale global events, including the product launches of Amazon's Kindle Fire, Fire Phone and Fire TV products, press events with Bill Gates and Jeff Bezos, international press conferences in locales such as China, France and Italy, employee meetings for 2000+ attendees, photo exhibitions and large-scale fundraisers.
With a background in PR and employee communications, Michele also offers an understanding of how an event can be used to communicate a message and create a media-worthy impact.
Michele has worked in the United States and France, and she has produced events globally--in the United States, in multiple countries across Europe, and in China.
Examples of her work, prior to Bad Cat Events, include:
-- Launch of Amazon Kindle Fire HD, Santa Monica, California
-- Launch of Amazon Kindle Fire Tablet, New York, New York
-- Amazon.cn Press Conference with Jeff Bezos, Beijing, China
-- Amazon Employee Meetings, Seattle, Washington
-- Grand Openings/Press Conferences for Amazon Fulfillment Centers and Seattle Headquarters
-- Sponsorship Events at Clio Awards, Cannes Advertising Festival (France), and the Visa Pour L'Image Photojournalism Festival (France)
-- Bettmann Archive Photography Exhibition, New York City
-- Ride for a Reason, Seattle, Washington (Volunteer Recruitment & Management)
-- NW AIDS Walk, Seattle, Washington (Volunteer Recruitment & Management)
Amazon Kindle Fire Launch, Santa Monica, California: "In the world of consumer electronics, new-device launches are as hyped and choreographed as a Justin Bieber concert, and Amazon's most recent Kindle announcement is no exception. It is pitch black inside a converted airplane hangar in Santa Monica ... everything about the Amazon event, from the new products to Bezos’s lights-out stunt to his assertion that Amazon is offering the “best tablet at any price,” invites inevitable comparison to Apple." (Adam Lashinsky, Fortune)
Amazon Kindle Fire Launch, Santa Monica, California: "... Amazon's Kindle press event last week is well worth watching. ... it looked good -- the slides, the videos, the stage itself." (John Gruber, Daring Fireball)